News & Blog

October is National Reading Group Month! Soon after moving back to the Newcastle-Gateshead area in 2015, I posted in my new neighborhood’s Facebook group to find out if there was a local book club. ...

Do you ever feel like you suck at marketing?  Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on...

Have you been thinking about transitioning to corporate security from the military, law enforcement, emergency services, or a federal job? Don’t stress over what comes next — let Carlos Francisco ...

In our increasingly data-driven world, the ability to craft a meaningful human interaction will be a big differentiator in the market battle for guest satisfaction and retention. From something as sim...

Hybrid publishers are not self-publishing providers or vanity presses. So what makes this model different from traditional publishing? If you’d asked me five years ago what hybrid publishing was, I ...

Some publishers specify guidelines. There’s plenty of general advice out there about margins, font, etc. But have you tried using styles? When I started writing my first (and still back-burner WIP) ...

When Covid-19 closed hotels, restaurants, bars, and borders, Paul and Kirsten Moxness started reflecting on the extraordinary experiences they’ve had traveling to some of the world’s most icon...

Several years ago, Jeff Perkins delivered a presentation at a conference titled “How Not to Suck at Marketing.” With many other sessions to choose from happening at the same time, he was shocked t...

After spending over two decades leading exceptional teams in the corporate security world, Carlos Francisco is sharing his expertise with readers. Carlos has led the security teams of some of the larg...

Do you love to read? Does getting to see a book before it officially launches sound exciting to you? In the past, reviews printed before a book was published primarily appeared in newspapers and magaz...

Failure is transient, not existential. You have failed, you are not a failure. There’s an important difference. When I was a kid, my dad used to tell me he’d rather that I work hard and earn Bs th...

Good content marketing starts with good content management. And that starts with good information architecture. If landing pages never change, if your company never grows, if you never re-use content ...